CARRERA’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand which was destined to become a byword for style and design as well as quality and technical innovation. The brand’s name was taken from the legendary “Carrera Panamericana”, one of the most famous road races in Latin America in the 1950s. This border-to-border race across Mexico ran from the US border to Guatemala, for a total distance of over 3000 km. Carrera is the eyewear brand for people who have a drive and passion for life.
This defines our brand purpose:
CARRERA CHAMPIONS PEOPLE IN THE PURSUIT OF THEIR PASSION!